home | site map | free subscription | seminar registration | our company | contact us    

Zero East VP Testimonial

"They really put us through a marketing course, teaching us to look at not just selling or manufacturing, but the whole picture (of product marketing)."
     Neil Sullivan, Vice President and General Manager
     Zero East, Zero Corporation, Monson, MA

After an initial successful marketing effort initiated by The Momentum Group on behalf of Zero's plastic cases, the company has since come back for more, asking for help to grow two more product lines - metal cases and cabinets.

"Momentum stimulated a total interaction of people at all levels."

As Vice President and General Manager Neil Sullivan recalls, "Momentum stimulated a total interaction of people at all levels - President Lou Shew and myself, everyone in the sales and marketing organization, product managers, plant managers and field personnel right through to the clerical sales workers.

"Everybody...liked and agreed with many of The Momentum Group's ideas."

"Everybody was excited because, one, we were making a serious marketing effort and two, they liked and agreed with many of The Momentum Group's ideas.
"They've really put us through a marketing course, teaching us to look at not just selling or manufacturing, but to think about the whole picture of why you're doing what you're doing.
"You may be the manufacturer and have the best salespeople, but if you aren't getting the word out to the people who actually buy your products, you're not going to be successful. So along with their ideas, they gave us the thought process we need to analyze our business ourselves.

"I would not only hire Momentum again, I'd recommend them as well."

"Along the way, they put their heart and soul into their work. The excitement that The Momentum Group generates is contagious. They really play a part as if they were the marketing manager, sitting here in an office at Zero Corporation. I would not only hire Momentum again, I'd recommend them as well."

Back to Top


Market Planning
Planning Seminars
Market Research
Sales Counsel
Advertising
Testimonials
Portfolio
Brand Momentum
     © 2003 The Momentum Group. All rights reserved
     Contact Momentum at 413-525-1700 in Massachusetts or Toll-Free at 888-525-1701
     Suggestions: e-mail our webmaster.
     200 North Main Street, East Longmeadow, MA 01028