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Market Research

Real Research Know-how
To help our clients get valid information for objective decision-making, we draw on decades of experience conducting and managing research programs for companies around the world.

Our Phone Calls Get Through
We take research seriously, and know how to reach all management levels (including engineers, specifiers, plant managers and buyers). Each project is clearly defined and estimated and then thoroughly carried out with modern computer systems and personal supervision. Our college-educated tele-researchers, trained focus group leaders and experienced interviewers have successfully completed every research project undertaken, including such projects as:
New venture feasibility in the publishing industry
Customer positioning and prime contractor requirements studies for metallurgical laboratories
Evaluation of products and competition in single-ply roofing
Brand awareness study and customer purchase criteria for cut rubber tapes
Multi-level pricing studies for a new residential roofing product
New product application research
Market acceptance studies for wind resistance devices for the heavy-duty truck long-haul market
Trade association membership needs and satisfaction assessment
Evaluation of competing companies in the Canadian electrical insulation distribution/fabrication market; surveys done in both English and French according to local Canadian requirements

Prospect Identification
Market Size Analysis
Demographic Research
Consumer Requirements
User Attitudes
Competitive Position
Customer Analysis
Customer Surveys
Dow Jones
Fortune Magazine
New York Times
Department of Commerce Business SIC Databases
CACHI - U.S. Census data
Dun & Bradstreet - A database on companies' sizes, people and served markets
Starch - A database of ad performance
MRI - A database by product category and demographics
Simmons - A database of consumer preference data
Arbitron - A measurement of electronic media in all markets
Neilson - Electronic media market measurement
Standard Rate & Data - Various databases containing magazine, newspaper and direct marketing statistics
SRI VALS Research - A psychographic data service which categorizes Americans in terms of lifestyle preferences

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