Market Planning as a Profit Center seminars are held periodically in Momentum's offices in East Longmeadow, MA (near Hartford, CT and Springfield, MA). We will also arrange for 2-day seminars at your office or location if you prefer.
Expect to work!
On the first day, we begin at 8am sharp and go through 5pm - so we suggest that you fly in to Hartford Airport, take a courtesy van to the Springfield Marriott or Sheraton and get a good night's rest. Day two runs from 8am to 3:30pm, after which we'll deliver you to the airport in time for your flight home. We would also be happy to help with your arrangements if you'd like to stay and see the sights. Here's the agenda:
Selling the Plan and Preparing Your Staff
Benefits and features of planning
Making the plan presentation
Closing - Getting your client to believe in planning, and pay for it!
Packaging and pricing different kinds of plans
Marketing Plans, Marcom Plans, Media Plans, Strategic Plans, Media Relations Plans
Why it helps to sell research as a part of planning
Planning for the middle market vs. the small company
The role of the agency as plan facilitator
Best strategy: Make it the Team Plan, not the agency's plan
Agency Planners: Who should be involved?
Staffing for planning
Role of the Agency President
Organizing a Plan
How to complete a plan on schedule and in budget
Software for planning
What a plan should look like
Research as a critical part of planning
How to estimate and do plan research
Planning Phase I: The Strategic Analysis
Planning Phase II: The Action Plan
Pitfalls in the planning process
Getting the client to tell all
How to handle people problems during planning
Resources that can help
Presenting the plan
Converting the Plan Client into a Retainer Client
Plan Management: the key to agency mental health
Do sign up! Call us at 888-525-1701 and ask for Karen Wilson, or register right online.
"Wonderful. Small size of the group encourages participation." Michigan Agency
"The Momentum planning seminar was top notch. I would recommend it. We can do this." Mississippi Agency