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Market Planning Seminars

MARKET PLANNING AS A PROFIT CENTER

A 2-day Seminar for Ad Agencies and Marketing Firms
Market Planning offers enormous benefits, both for your agency AND for your clients. It is the definitive CURE for "project-itis," and puts your agency right at the center of your clients' marketing and sales. Developing planning as a profit center can significantly increase your agency's income and AGI!

We've been planning with our clients for 15 years, and created Market Planning as a Profit Center to teach agencies throughout the country our own dynamic, proprietary planning method. Designed especially for business-to-business specialists, this seminar will also help you to plan more effectively for your consumer accounts. You'll learn how to:
Price and sell Market Planning to clients who need it
Build planning capability in your agency
Facilitate a team planning approach with your clients
Get plans done on schedule and in budget
Incorporate Market Research
Create a dynamic Action Plan
Get paid for ongoing management of the plan
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Who Should Attend
Agency presidents, planners, account exectives, new business experts. Anyone who needs planning know-how should attend. In our agency, that includes the creative directors and finance people who help to accomplish plans. Remember, this is your opportunity to turn your ad agency into a full-fledged marketing firm.

Agenda & Details
Register

Seminar Dates
Ask us to set a new date convenient for your agency.

"This seminar lit the lightbulb for us. We started planning with two groups right away, and have developed our own style of planning." Illinois Agency

Or try our 1/2-day Second Wind Seminars

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Karen Wilson: The Momentum Group Founder
Momentum founder Karen Wilson is recognized as the national speaker on market planning for Second Wind, the world's largest advertising agency association. More than 110 agencies have participated in her seminars.
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